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With an estimated valuation of over 20 billion, the company is comparable to well-known tech behemoths. The platform’s revenue hit 1.3 billion in that year alone, with a gross profit margin of over 50 percent. It reported over 220 million registered users and nearly 3 million creators. Over 50 million people are active each month, and since launch, creators have made over $15 billion. It is now genuinely global, having launched in several languages and currencies.

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